About

About The Marketing Bean

Hello! I am Bec – welcome to my marketing blog.

As you will come to realise, I genuinely enjoy what I do. Marketing is not just my career but something I have a real enthusiasm for.

Throughout my career so far I have been fortunate enough to work with some of the largest brands in the world, gathering over a decade of experience across all areas of the marketing mix. In 2013, at the age of 26, I became a Chartered Marketer through CIM and have been ever since.  In 2017 I undertook teacher training training to become a lecturer in marketing and now deliver apprenticeships via The Square Metre.

Over the past couple of years I have been incredibly observant of local business, what they are doing right – and wrong. I wanted to establish The Marketing Bean blog with the aim of inspiring and helping small businesses across the UK.

I feel, particularly since the emergence of digital, marketing has been made into an over-complicated and completely misunderstood profession. My aim is to simplify marketing. Let’s take it back to basics and focus on satisfying customers profitably.

It is certainly worth noting that this blog is merely representative of my own ideas, thoughts and opinions. Want to get in touch? Drop me a tweet @MarketerBean.