About The Marketing Bean
Hello! I am Bec – welcome to my marketing blog.
As you will come to realise, I genuinely enjoy what I do. Marketing is not just my career but something I have a real enthusiasm for.
Throughout my career so far I have been fortunate enough to work with some of the largest brands in the world, gathering over a decade of experience across all areas of the marketing mix. In 2013 I became a Chartered Marketer through CIM (one of the youngest in the UK) and have been ever since. I have also very recently undertaken training to become a teacher in the area of Marketing and aim to teach Apprenticeships and fledgling marketers!
Over the past couple of years I have been incredibly observant of local business, what they are doing right – and wrong. I wanted to establish The Marketing Bean with the aim of inspiring and helping small businesses across Worcestershire.
I feel, particularly since the emergence of digital, marketing has been made into an over-complicated and completely misunderstood profession. My aim is to simplify marketing. Let’s take it back to basics and focus on satisfying customers, generating exposure and finding new business.
It is certainly worth noting that this blog is merely representative of my own ideas, thoughts and opinions. Please do get in touch if you have any questions.